2 - Logos
Design Principles
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Getting Started with
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Tips and Tricks Sheets:
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How to draw and add text with Adobe Illustrator
Drawing in Illustrator:
Go through the How to Draw in Illustrator guide following along in Illustrator. Complete the list of items below. You can complete these on 1-2 images files. Turn in when completed. Complete the following and get checked:
Then read the How to use Painting tools and Drawing tools for Photoshop, so you can see how this is done in Photoshop vs. Illustrator. |
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Modifying Graphics
Download the images to the right and use the guide How to Modify Graphics file. Follow the guide to learn to change images to look different. Modify each image in 3 different ways each. Save each in a folder named LastnameFirstnameModifyGraphics. Then read How to draw with Perspective.
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Smiley Face Activity
Essential Question:
How can you create a professional vector logo with a theme and slogan? Objective: Use Illustrator's tools, menus, and palettes to create a complex vector logo with theme. Produce a professional newscastCreate a “Have a Nice Day” Smiley that has some sort of theme. Challenge yourself to include gradients, feathering, or transparency. Your smiley should have lots of shapes. You must also add a slogan to your smiley with an appropriate font. The slogan should be a variation on the “Have a Nice Day” slogan, based on your theme. The font should match your theme and still be readable. You will be graded on a difficulty rating based on your illustrator technique and attention to detail as well as your creativity. See the examples in this folder for ideas. Your image size is 800 pixel width and 600 pixel height. Instructions for how to set up your canvas are to the right. Save your completed graphic as a AI (Illustrator file) and then export as a JPEG file. Label it as last name + first initial + smiley (ex. pettywsmiley.jpg) and save in your graphics folder. Submit only the JPEG file in the digital drop box. final JPEG to your projects folder on your desktop. |
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Symbols, Patters, and Graphic Styles:
Read and follow the How to use symbols, patterns, and graphics styles to create a new pattern of your own made with at least 3 symbols and put a text box on top naming the pattern that has a custom graphic style on it that you created and saved into your graphics style library. Text: Read How to work with Text and follow the guide to see how to work with text in Illustrator. Create figure 36 and Figure 47 from the guide. Show both to Scales when you have finished. |
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Preparing images and graphics for web, print, and video:
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Logo Project
You will start with the Pre-Production stage and brainstorm logos that go with the business you have chosen to create for. The type of business you are designing for will influence the type of logos you will design. Next, on paper, you will sketch and/or draw a minimum of 10 mock up ideas for your business’ logo. Try to make each one different & unique so you have many different ideas to choose from. Your mock up logos will all be for the same business, not 10 different businesses. Remember these are just rough sketches or “doodles.” You will use the worksheet that Scales has given you to do this. You will conference with Scales to help decide on the 10 you will create in Photoshop. These sketches will be turned in as a part of your grade.
Next in the Production stage you will create 5 of your mock ups ideas into an actual logos using Illustrator. You need think about the description of your company to ensure that your logo works with the Business. You will create these all in 5 separate files. Be creative! Do not just do the ordinary, get outside of the box!!
After completing your initial designs, you will be put in groups of 4 to get Feedback from your classmates. You and your group members will provide positive critiques to each other on your logos. You will be graded on your feedback by your group members. You will also receive a grade based on your ability to accept and use the feedback given to you throughout the design process by your classmates and Scales. After acquiring your Feedback, you will begin to adjust your current designs. No one is perfect, thus you will have some new ideas from your classmates in order make some changes to improve your logos. Finally you will complete your designs for the Post-Production stage. You will turn in your final 10 logos. All files need to be saved in a folder labeled firstname+lastname+logos, inside this folder need to be your .AI files and your .JPEG files. Also, you will need to create a 1 page Illustrator layout that have all 10 arranged on the page and saved as a .JPEG. Remember to add a .JPEG copies of all your Logos to your portfolio folder! Review the rubric for this project to make sure you aren't going to lose any points! |
Mock up worksheet:
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